Video Marketing Platform for Golf Courses

Project Summary

This app is a web-based platform developed for Fore, a company focused on helping golf courses enhance their digital marketing strategies through effective video content integration. The platform enables golf courses to seamlessly embed and manage promotional and informative video content, delivering engaging, fun, and educational experiences for golfers.

Objectives

Help golf courses maximize video marketing efficiency.
Simplify video content management for golf clubs.
Provide an interactive, user-friendly web interface for golfers to access course videos.
Improve customer engagement and brand visibility through digital content.

Approach

Web Application Architecture

● Developed and maintained the system architecture and codebase for the app.
● Implemented scalable backend
Frontend and User Experience

● Built responsive, mobile-friendly UIs using HTML5, Bootstrap, jQuery, and CSS3 for enhanced usability.
● Focused on a clean, modern design optimized for video display and easy navigation.
New Feature Development

● Conducted research to identify suitable technologies and libraries for new video marketing features.
● Implemented new modules and enhancements based on market trends and client feedback.
API Development

● Developed RESTful Web APIs to support third-party integrations and scalable feature expansion.

Technology Stack

Backend Framework: .NET
Frontend Technologies: HTML5, Bootstrap, jQuery, CSS3
Database: MongoDB
API Development: RESTful Web APIs
Platforms: Web application

Client Impact

● Improved Video Marketing Reach: Enabled golf courses to integrate engaging videos into their digital strategy, increasing online visibility.
● Enhanced Golfer Experience: Delivered a fun, informative platform for golfers to explore course videos and promotions.
● Simplified Content Management: Provided an easy-to-use interface for golf course managers to upload and manage video content.

Responsibilities

Led the development of the application architecture and backend services using
Ruby on Rails.
Collaborated with the product team to gather requirements and plan new features.
Researched emerging technologies for optimal video management solutions.
Developed frontend components ensuring responsive and intuitive user interfaces.
Created and maintained RESTful Web APIs for future extensibility and partner
integrations.

Conclusion

The Video Marketing Platform for Golf Courses App successfully empowered golf courses to modernize their marketing strategies through video content, improving customer engagement and strengthening brand loyalty within the SportsTech and Golf Course Management sectors.

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